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BENEFITS
OF AN ASPIRATION-DRIVEN BUSINESS STRATEGY™
Today,
most organizations employ strategies designed to produce and measure
‘satisfaction’ for their customers, employees and other
constituencies. However, satisfaction is a fleeting emotion, whereas
an Aspiration-Driven Business Strategy™ reveals deeper
human needs, which fulfilled in a balanced and equitable manner,
create stronger bonds between the organization and those
on whom its success depends.
Organizations
that employ an Aspiration-Driven
Business Strategy™ are perceived
by their customers, investors, employees, suppliers and communities
as having a moral and/or spiritual commitment
to fulfilling the aspirations of all their constituencies in a
balanced and equitable manner, and, as a result, attract those
same people to do business with them.
Today,
most businesses employ strategies driven largely by investors’
interests, that is greater productivity, efficiency and personal
wealth. By way of contrast, an Aspiration-Driven Business
Strategy™ addresses the interests of customers, investors,
employees, suppliers and communities in a balanced and equitable
manner. In other words, organizations that employ an
Aspiration-Driven Business Strategy™ promote the
vitality of the ‘whole system’.
Ironically,
at a time when most businesses are crying out for creativity and
innovation, which require diverse opinions, experimentation,
failure, learning and adaptability to succeed, most businesses
are still run in a style that may be described as ‘command and
control,’ meaning that their managers know best how to run the
organization and the job of employees is to execute management’s
strategy as efficiently as possible. In an organization that
employs an Aspiration-Driven Business Strategy™, servant
leaders strive to get everyone actively engaged in helping the
organization to adapt quickly to challenges in the environment by
demonstrating trust, collaboration and a desire to listen, which
foster innovation, creativity and growth.
Business
leaders demean their own humanity and hurt their psychological well being, not
to mention that of their various constituencies, when they engage in
business strategies that are selfish and fail to consider the human
needs and aspirations of others in a balanced and equitable manner.
By way of contrast, when they employ an
Aspiration-Driven Business
Strategy™, they are dignifying their humanity and
enhancing their psychological well being, and that of all their
constituencies, because they are striving to achieve results that
are balanced and equitable for all, leaving this earth a better
place than they found it.
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